Brands look to personalization to reach customers, but at what cost to privacy?

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Brands look to personalization to reach customers, but at what cost to privacy?

The days of blanket advertising are all but over. Advertising and other messaging will be addressed directly to you and will cater to your needs and desires. But, as a consumer, it also means you have to surrender a degree of privacy.

The post Brands look to personalization to reach customers, but at what cost to privacy? appeared first on Digital Trends.

Published at Mon, 01 Apr 2019 18:12:56 +0000

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