This app from Google and H&M will design you a customized dress


Google is partnering with H&M backed fashion brand Ivyrevel to make a one-of-a-kind ‘Data Dress’ as they call it. It will be made up of information and data taken by the user over a period of time. The project was announced on Monday at the New York Fashion Week.

The Data Dress will have an embroidery that shows exactly what the user has been up to in their daily activities – schedules, places, times and any other details that will be recorded through a proprietary app called the Coded Couture app, according to a report by Digital Trends. The Data Dress’ design mostly looks like an enlarged map with routes and other pointers that the app will feed into it. The design of the dress on the app will keep changing as days progress and the user moves around a little more. The final design then will be made into the dress that will be eventually what the user will wear.

According to reports, the app will use Google’s well-known Awareness API that was introduced at last year’s Google I/O conference. The design will be made by the data that is constantly stitched together and monitored by the Awareness API by Google that was unveiled at the Google I/O last year. Of course, the user will have to give the app permission to access all that private content. The API was meant to make it easier for developers to make apps that stand out, with the Coded Couture App being the first of its kind to actually make the result of the API a tangible product.

The app will build the dress based on the occasion – a party, gala, a business meeting or anything else. After getting the confirmation for accessing the user’s information and having them choose the occasion they are wearing for, the app will then start its analysing process for creating data to be made on the dress.

There is no price on the Data Dress as of yet, nor is the availability known. It is currently in the alpha stage of development. It is not even clear as to sizing options, or the material that makes up the dresses. It seems like a good idea on paper, but as far as the fashion sense is concerned, it might blow a few whistles, both in terms of design as well as privacy. Testing does confirm though, that people are willing to buy something like this.

Once it’s out in the wild, we’ll know if it’s fashionable, or just a fashion faux pas.


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