Apple’s new TV app streamlines video content in one place

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Apple has unveiled a new app called TV that will be released the end of the year and will run on iOS and TVOS. The new TV app brings latest of movies and TV shows to be accessed in one place, be it on iPhone or iPad.

“Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The TV app shows you what to watch next and easily discover TV shows and movies from many apps in a single place.”

Using the app, viewers can see their collection of available shows and movies from iTunes and apps, or enjoy the shows and movies they are currently watching, including recent iTunes rentals and purchases.

The Recommended feature showcases a great selection of curated and trending shows and movies, with genres such as kids, sci-fi and comedy. And you have a Store within the app to subscribe to new content.

The integration or Siri makes the app more unique. Viewers can easily tune in directly to live news and sporting events by saying the name of the app. Siri can provide live scores and can take viewers directly to the live stream within the app.

The new TV app will be available from December for Apple TV, iPhone and iPad customers in the U.S. Launched in the year

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