Fujifilm introduces new cine lens dubbed MK for Sony E mount

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Fujifilm has just released a brand-new lens specifically made for taking videos – the MK Cinema Lens series. They are compatible with Sony and Fujifilm mounts.

There are a number of lenses in this series – the MK 18-55mm T2.9, which will be available in March, as well as the 50-135mm T2.9, that will be launching sometime in the summer. There will also be a few still lenses releasing later this year, as well as an XF 80mm f2.8 stabilized macro lens.

Shoot Online mentions what is unique about these lenses, citing that they can maintain the contrast and temperature with the FUJINON cinema lenses and also simplifies the colour grading across the image. It gets the signature FUJINON low distortion features along with the edge-to-edge optical frame. Fujifilm is boasting about the cost to performance ratio and maintains that it is a lightweight lens that packs just the right amount of punch for a better shooting experience.

There is a seamless manual iris, with zero breathing and it also comes with a 200-degree focus rotation. The lens is also quite user-friendly, providing the operator with the functions at barely any cost to the accessories or involving them needing to switch out parts or move about. Everything will supposedly happen on the fly, so that the moment does not pass. The lens will also come with a Flange Focal Distance adjustment function that will help the operator achieve the perfect lens and camera match, so that adjustments are not required while fitting.

According to Photo Review, the lens will have the ability to swiftly adjust between focus, zoom and aperture through three manual rings. This is interesting because usually, this happens within the DSLR itself. Fujifilm have been very observant and have realized that users nowadays do not have the space or the money to buy a professionally made video camera and instead prefer to take their videos on DSLR. However, the lenses that are used for DSLR cameras are not suited for video capturing since DSLRs by default are meant only for still photos. With these lenses being compact and supporting different mounts, it should be easier for users to get the film advantage of having to record moving images without the regular hassles that a DSLR brings.

For the professional cinematographer, this is a no-brainer. For the amateur videographer, this is also a no-brainer. There is no information on pricing or availability just yet, but the first in the series will be out in March, so major retailers should have them stocked. It’s the age of DSLR, and this is a good example for other makers to show manufacturers are now being more considerate towards their audience.

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