Google unifies cloud services under one brand, eight new regions planned

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Alphabet Inc’s Google on Thursday rebranded its enterprise business as Google Cloud in a bid to appeal to a wider audience and reflect its increased focus on cloud solutions.

Google Cloud, which replaces the Google for Work brand, will include the Google Cloud Platform public cloud infrastructure, Google Apps for Work (now G-suite), enterprise versions of Android and Chrome OS, and application programming interfaces (APIs) for machine learning and enterprise mapping services.

“Google Cloud isn’t only the products, it is also how we work alongside companies, in an engineering-centric way,” Google cloud chief Diane Greene wrote in a blog post. “Digital transformation and moving to the cloud are technical processes, we have customer engineers, customer reliability engineers, site reliability engineers, product engineers, all there to partner with our customers as they migrate, deploy and evolve. Our approach and our commitment to Google Cloud customers is simple: We’re in it together.”

Google Cloud Platform now serves over one billion end-users through its range of products and services. Customers include Coca-Cola, Evernote, Home Depot, Philips, Snapchat parent company Snap Inc., and Accenture.

“The public cloud is built on customer trust, and we understand that it’s a significant commitment for a customer to entrust a public cloud vendor with their physical infrastructure,” says Brian Stevens, Vice President of Google Cloud.

By offering new features to help address customer needs, he notes Google intends to accelerate the usability of the public cloud and bring more businesses into the Google Cloud fold.

Meanwhile, to meet the growing demand, Google revealed the locations of eight new data center regions. They include Mumbai, Singapore, Sydney, Northern Virginia, São Paulo, London, Finland and Frankfurt. The new cloud regions will become publicly available throughout 2017.

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