iOS developers can now promote apps with Apple Search Ads


If you are an iOS developer, you can now enjoy the benefit of promoting your app in the App Store with a paid advertising campaign. Apple on Wednesday announced the Search Ads for its app store, which will reportedly go live on October 5.

The ads, which will feature at the top of App Store customers’ search results, is an effective way developers can get more visibility for their apps without spending on expensive promotions.

Apple says over 65% of downloads come directly from a search on the App Store. All ads will be differentiated by a blue background and an ad disclosure icon. It could appear in one of several formats, depending on the user’s device.

Developers get budgeting tools, audience refinement, and detailed insights for simple setup and campaign flexibility.

Apple asserts there is no minimum spend to advertise with Search Ads. The website has a brief note on it. “Define your budget and a maximum daily cap to control your spend over time. Then, set the maximum amount you’re willing to pay for a tap on your ad.”

For greater control over campaigns, Apple also offers optional advanced features. Developers can choose to show ads on iPhone or iPad. They can add keywords or select relevant suggestions from Search Ads and refine audience by gender, age and even geographic area.

Search Ads pricing is a cost-per-tap model (CPT). Users can bid and pay in U.S. dollar, Canadian dollar, Australian dollar, British pound, and euro. The platform accepts all credit cards.

The Search Ads feature was first announced at the Apple Worldwide Developers Conference (WWDC) in June. Apple is currently offering a $100 promotional credit for trying Search Ads.


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